If you’re an accountant looking to grow your client base locally, SEO (Search Engine Optimization) can seem challenging. But don’t worry, you don’t need to be a tech expert to understand the basics. These 11 straightforward accountants seo tips will help your website show up higher on Google, attract more local clients, and turn clicks into calls.
1. Add Location Pages for Every Area You Serve
If you’re trying to rank for “accountant in Denver” but also serve nearby cities like Lakewood or Aurora, Google won’t automatically assume you provide services in those areas. That’s why it’s important to create separate pages for each location you serve.
For example, have a dedicated page titled “Accountant in Lakewood” where you talk about your services for Lakewood clients. Add it to your website’s menu under a “Locations” tab or include it in your site’s HTML sitemap. This helps a search engine like Google to understand where you operate, making it easier for potential clients to find you.
2. Make Dedicated Sub-Service Pages
It’s not enough to just say “accountant in Denver” on your homepage. People search for specific services like “tax accountant in Denver” or “small business CPA in Denver.” If you don’t have pages for those, you’re missing out on traffic and leads.
By creating separate service pages targeting these keywords, you’ll increase the chances of showing up when someone searches for exactly what you offer. It’s simple: the more specific your pages are, the more doors you open for interested clients to find you.
3. Create Service-Specific Pages
In addition to the sub-services, you should also break down your core offerings into separate pages, like “Bookkeeping Services,” “Payroll Management,” or “IRS Audit Representation.”
This helps Google better understand everything your firm provides, and your clients easily find the services they need. A well-structured site with clear service pages shows professionalism and builds trust, both with search engines and real people.
4. Give Updates About Tax Deadlines and Other Compliance Info
Google loves fresh content. If your website hasn’t been updated in months (or years), it might be pushed down the rankings.
Posting quick updates on tax deadlines, IRS changes, or other compliance news is a simple way to keep your content current. Not only does it help with SEO, but it also positions you as a knowledgeable expert who keeps clients informed.
5: Interlink Your Services & Sub-Service Pages Properly (Golden Tip!).
The majority of accounting websites miss this step: linking their own pages together. Google wants every important page to be reachable with a few clicks. If your pages are buried too deep, Google may treat them as “orphan” pages and not index them properly.
Make sure your homepage links to your most important service pages. Use your header or footer to connect key pages. Also, if you have a blog post that’s ranking well, link to new or low-ranking service pages from it to boost their visibility. This builds site authority and helps your users (and Google) navigate better.
6. Don’t Underestimate Your Google Business Profile (GBP)
Your Google Business Profile is often the first impression people get when searching for accountants in your area. But many businesses leave it incomplete or unoptimized.
Make sure your profile is verified, has the right primary and secondary categories (like “Tax Consultant,” “Bookkeeping Service,” etc.), lists accurate service areas, and includes reviews. Encourage past and current clients to leave honest reviews. Google looks at all of this when ranking local businesses.
7. List Your Business in Local Directories
Getting listed in online local directories like Yelp, Yellow Pages, or local chamber of commerce websites helps Google validate your location and business info. But here’s the key: Your Name, Address, and Phone Number (NAP) must be consistent across every listing.
Inconsistent information can confuse both Google and your potential clients, so take the time to double-check your listings and make sure everything matches.
8. Optimize Your Conversion Rates
You could be getting traffic from Google, but if your website isn’t converting visitors into leads, it won’t grow your business. That’s where conversion rate optimization (CRO) comes in.
Make your site fast to load, easy to navigate, and mobile-friendly. Use clear, action-driven Call-to-Actions (CTAs) like “Schedule a Free Consultation” or “Call Now for Tax Help.” Place them where they’re easy to see, especially on your homepage and service pages. Just a few tweaks here can lead to more calls and form submissions.
9. Get Local Press Mentions and Guest Posts
Backlinks – links from other websites pointing to yours – are still one of the most powerful SEO factors. If you can get featured in local news outlets, industry blogs, or even contribute guest articles on relevant sites, it signals trust with Google.
Even a few mentions in the local press or a guest post titled “Tax Tips for Small Businesses in Denver” can improve your rankings. Focus on building real relationships and getting your business mentioned on credible sites.
10. Consistent Content Publishing
SEO is a long game, you can’t publish once and expect magic. Commit to publishing helpful, relevant content regularly for at least six months. This could include blog posts, FAQs, guides, or even short updates.
Cover every stage of your client’s journey:
- Top of Funnel (TOFU): General topics like “What Does a CPA Do?”
- Middle of Funnel (MOFU): “Do I Need an Accountant for My Small Business?”
- Bottom of Funnel (BOFU): “Best Accountant in Denver for Small Businesses”
The more helpful content you have, the more chances Google has to rank your site.
11. Let the Professionals Handle It (When You’re Ready)
Let’s be honest, SEO can get technical. Even if you understand all these tips, implementing them effectively takes time, strategy, and expertise. That’s why it often makes sense to let SEO professionals handle it, while you focus on what you do best: running your business.
SEO is an investment. When done right, it brings a steady stream of high-intent leads organically, unlike Google Ads, where traffic stops the moment you stop paying.
Final Thoughts
SEO for accountants doesn’t have to be complicated. These 11 tips are straightforward and practical — and even implementing a few can bring noticeable results. But if you want long-term, consistent local leads, consider help from someone who lives and breathes local SEO.
Need help getting started? contact us, we’d be happy to point you in the right direction.
